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The domain states the following, "Is a family owned and operated restaurant business." I observed that the web page stated " Our authentic Mexican meals are made fresh and are also affordable." They also stated " El Rancho Tapatio Restaurant specializes in Taqueria style tacos, and other Mexican favorites like Sopas, Gorditas, Empanadas, Ceviche, Tortas Ahogadas, Carnes en su Jugo, Menudo, etc. Where you will find NOT YOUR EVERYDAY MEXICAN CRUISINE . Uarr; Back to Top." The meta header had Mexican food as the first keyword. This keyword was followed by Mexican Restaurant, tacos, and tostadas which isn't as important as Mexican food. The other words the site uses is burritos. fajitas and an array of exquisite Mexican dishes that will transport you to a little corner of Guadalajara is also included and will not be understood by search engines.